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Introducing the 2020 Twitter marketing calendar

Plan your campaigns around these key dates and events

The power of Twitter

The power of the platform comes straight from our audience — the brave, the bold, the game-changers, and the superfans. They’re leaned in, leading the way, and driving the conversation. And this is exactly what makes Twitter so powerful, impactful, and unique as an advertising platform — because it connects you with them.

 

#1

Twitter is the #1 platform for discovery1

79%

79% of people on Twitter like to discover what's new3

53%

53% of people on Twitter are more likely to be the first to buy new products2

26%

People spend 26% more time viewing ads on Twitter than on other leading platforms2

1 Source: Twitter internal data
2 Source: Kantar, “News Discovery & Influence on Twitter”, Global, 2017
3 Source: OMG + Twitter, Receptivity with Neuro-Insight, October 2018; US, BR, JP

Solutions to fit your goals
Twitter Ads

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Promote Mode

Automatically amplify your account and Tweets to a large audience for a low monthly subscription fee.

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Interest-based targeting

Find your dedicated niche audience through our advanced and highly-specific targeting tools.

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Character Count podcast

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